Yap Up App
Project
I designed an app to help people with social anxiety on any scale. Through interactive activities and unique games, users can have fun while learning skills to increase confidence and decrease anxiety in given situations
Project Goals
Design an app that helps users practice social skills to boost confidence
Design a brand kit for the app: logo, color swatches, type hierarchy, icon library
User Personas
John D.
Mark M.
18 years old, High School SeniorCommitted to NYUExtremely introverted. Gets nervous in social settings, has trouble meeting new people or making friends. Has a few friends but doesn’t go out much because of anxiety. Doesnt speak up or raise hand in class, hates group projects. Hates presentations.Wants to decrease social anxiety enough for him to start making more friends at his new college.
Allie T.
25 years oldMarketing Coordinator / ManagerIsn’t introverted, has no trouble making friends or talking with people, but gets anxious for presentations, speeches or important events like job interviews.Wants to increase confidence for an important business presentation.
20 years old, College StudentCommitted to NYUSomewhat introverted. Is extremely talkative around friends but extremely shy around new people. Is about to graduate college, has an extremely good resume and is well prepared for a job but tends to bomb interviews due to nerves.Wants to get better at job interviews, Is open to work a little on talking to new people too but that is not her main focus
